2026 Ford Bronco vs. 2026 Jeep Wrangler
If you love off-roading, you need an SUV that can conquer the most rugged trails and push the limits of adventure. And two popular contenders for that description are the 2026 Ford Bronco and the 2026 Jeep Wrangler. But which one delivers your ideal driving experience?
We’re here to help you decide with a comparison between the 2026 Ford Bronco and its major competitor, the 2026 Jeep Wrangler. Below, we’ll take a look at both SUVs’ engine options, cabin comfort, technology, and pricing, leaving it up to you to decide which SUV best aligns with your preferences.
Engine Options & Performance Comparison
The 2026 Ford Bronco for sale offers the following three powerful engine options to choose from:
- 2.3L EcoBoost® I-4 engine
- Horsepower with regular fuel: 275
- Horsepower with premium fuel: 300
- Torque with regular fuel: 315
- Torque with premium fuel: 325
- 2.7L EcoBoost® V6 engine
- Horsepower with regular fuel: 315
- Horsepower with premium fuel: 410
- Torque with regular fuel: 330
- Torque with premium fuel: 415
- 3.0L EcoBoost® V6 engine
- Horsepower with premium fuel: 418
- Torque with premium fuel: 440
The 2026 Jeep Wrangler lineup also gives you three engine options to choose from:
- 6.4L HEMI® SRT V8 engine
- Horsepower: 470
- Torque: 470 pound-feet
- 3.6L Pentastar® V6 engine
- Horsepower: 285
- Torque: 260 pound-feet
- 2.0L Turbo engine
- Horsepower: 270
- Torque: 295 pound-feet
A six-speed manual transmission is standard in the Wrangler, but you can opt for an available eight-speed automatic transmission instead. In contrast, the Ford SUV lineup offers a standard seven-speed manual transmission and an available 10-speed automatic transmission.
What about Ford Bronco towing capacity and Jeep Wrangler towing capacity?
When properly equipped, the Ford Bronco can tow up to 3,500 pounds with the 2.3-liter EcoBoost® engine and the 2.7-liter EcoBoost® engine, and up to 4,500 pounds with the 3.0-liter EcoBoost® engine. In comparison, the Jeep Wrangler can tow up to 3,500 pounds with the V8 engine, 5,000 pounds with the V6 engine, and 5,000 pounds with the Turbo engine, when properly equipped.
When water fording, the Ford Bronco gets the obvious upper hand, boasting a water fording depth of up to 37 inches, which means more possibilities for off-road exploring. The Jeep Wrangler, on the other hand, offers up to 34 inches, meaning it will have to call it quits sooner than the Bronco.
Cabin Comfort for Every Adventure
It’s easy to enjoy every adventure when you can ride in superior comfort the entire way. In the Bronco, heated front seats are available to keep you comfortable in cold weather, and available dual-zone electronic automatic temperature control allows you and your front-seat passenger to choose your preferred temperature settings independently.
The Bronco Base and Bronco Big Bend are designed with standard cloth seating, the Bronco Outer Banks steps up to leather-trimmed seating, the Bronco Heritage Edition features plaid cloth seating, the Bronco Badlands gives you marine grade vinyl, the Bronco Stroppe Edition stands out with unique vinyl seating with Orange Code stitching, and the Ford Bronco Raptor for sale comes with marine grade vinyl.
Two-door models offer a 50/50 split-fold second row, while four-door models offer a 60/40 split-fold second row, both options making it easy to adapt the cabin to accommodate extra cargo when needed. And with Ford Bronco accessories, you can tailor the Ford Bronco interior to fit your needs even more.
The Jeep Wrangler interior is also designed for you and your passengers’ comfort, and it too offers available heated front seats. You’ll also get dual-zone front air conditioning in higher trim levels.
When it comes to seat material, cloth low-back bucket seats are standard in the first four trim levels. The Wrangler 85th Anniversary Edition comes with a cloth seat with a plaid insert and tag, and the Jeep Wrangler Rubicon X and MOAB 392 come with Nappa leather seats.
In two-door Wrangler models, you’ll get a standard rear folding seat, and in four-door Wrangler models, you’ll get a rear 60/40 folding seat that provides more cabin versatility. Like the Ford Bronco, you can also add Jeep Wrangler accessories to customize your ride.
Smart Technology for Every Trail
Wherever you explore in the 2026 Ford Bronco, you’ll be accompanied by advanced technology features that are designed to enhance your ride and provide extra convenience and protection during your drives.
A sleek SYNC® 4 12-inch LCD capacitive center display with swipe capability is standard in all trim levels, including the base, and features wireless Apple CarPlay® and Android Auto™ compatibility to keep you effortlessly connected to your phone. In addition, a standard 12-inch LCD digital instrument cluster keeps you clued in to important driving information.
You can play your favorite tunes through the standard AM/FM stereo with seven speakers, including a subwoofer, or enjoy an audio upgrade with the available B&O Sound System by Bang & Olufsen with 12 speakers, including a subwoofer. Dual smart charging USB ports come standard in the second row for backseat passengers to use.
Safety and driver-assistance features help ease the stress of driving. These include standard Pre-Collision Assist with Automatic Emergency Braking, an available Lane-Keeping System, and an available Blind Spot Information System with Cross-Traffic Alert. A rear-view camera comes standard, and a 360-degree camera is available for greater visibility.
In the 2026 Jeep Wrangler, a 12.3-inch touchscreen display comes standard and works with Apple CarPlay® and Android Auto™. A cluster 3.5-inch TFT black and white display is standard in the first few trim levels and is upgraded to a 7-inch driver information digital cluster display in higher trim levels.
An eight-speaker sound system comes standard but is upgraded to a nine-speaker Alpine® Premium Audio System in higher trim levels. In addition, a media hub with two charge-only USB ports is standard in select trim levels.
When it comes to safety and driver-assistance features, the Jeep Wrangler comes with a standard ParkView® rear back-up camera and offers available features like Adaptive Cruise Control with Stop, Full-Speed Forward-Collision Warning Plus, and Blind-Spot and Cross-Path Detection.
2026 Ford Bronco Pricing vs. 2026 Jeep Wrangler Pricing
So how much do these two off-road SUVs cost? The starting 2026 Ford Bronco price is $40,495,1 while the 2026 Jeep Wrangler cost is slightly lower, starting at $35,595.2 Let’s take a look at each trim level’s starting price point to see how both lineups compare.
2026 Ford Bronco
- 2026 Ford Bronco Base: $40,4951
- 2026 Ford Bronco Big Bend: $40,9951
- 2026 Ford Bronco Outer Banks: $48,0901
- 2026 Ford Bronco Badlands: $48,8901
- 2026 Ford Bronco Heritage Edition: $51,6251
- 2026 Ford Bronco Stroppe Edition: $69,9951
- 2026 Ford Bronco Raptor: $79,9951
2026 Jeep Wrangler
- 2026 Wrangler Sport
- 2-Door: $35,5952
- 4-Door: $38,6002
- 2026 Wrangler Sport S
- 2-Door: $39,3452
- 4-Door: $41,0002
- 2026 Wrangler Willys
- 2-Door: $43,4152
- 4-Door: $45,1952
- 2026 Wrangler Sahara
- 4-Door Only: $49,3652
- 2026 Wrangler Rubicon
- 2-Door: $46,7652
- 4-Door: $50,6902
- 2026 Wrangler Rubicon X
- 2-Door: $55,3252
- 4-Door: $59,9952
- 2026 Wrangler MOAB 392
- 4-Door Only: $79,9952
While the Jeep Wrangler does offer the more approachable starting price point of the two SUVs, its top trim, the limited-edition 2026 Wrangler MOAB 392, is priced the same as the top trim in the Bronco lineup, the Bronco Raptor.
Start Your Adventure in the 2026 Ford Bronco
Both the 2026 Ford Bronco SUV and 2026 Jeep Wrangler SUV make a strong case with their off-road capability, cabin comfort, and technology, but ultimately, it comes down to your preferences. If you still can’t decide which one is ideal for your lifestyle, a test-drive should settle the question.
We invite you to stop by Mike Reichenbach Ford to get behind the wheel of one of our new 2026 Ford Bronco models and compare the different trim levels we currently have in stock. We’re confident you’ll love this off-road SUV’s bold style, convenient versatility, outstanding capability, and excellent amenities. If you have any questions before your visit, don’t hesitate to contact our team. We’re here to help!
1Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
2MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer.